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<channel>
	<title> &#187; Bad Labels</title>
	<atom:link href="http://catpawsblog.com/diary/category/bad-labels/feed/" rel="self" type="application/rss+xml" />
	<link>http://catpawsblog.com/diary</link>
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		<item>
		<title>More from the &#8220;what were they thinking&#8221; bin</title>
		<link>http://catpawsblog.com/diary/2010/10/16/more-from-the-what-were-they-thinking-bin/</link>
		<comments>http://catpawsblog.com/diary/2010/10/16/more-from-the-what-were-they-thinking-bin/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 21:13:45 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Dubious Marketing]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[bad marketing ideas]]></category>
		<category><![CDATA[bad product names]]></category>
		<category><![CDATA[bowel buddies]]></category>
		<category><![CDATA[bowel buddy]]></category>
		<category><![CDATA[bowel buddy wafers]]></category>
		<category><![CDATA[creating negative market]]></category>
		<category><![CDATA[product branding]]></category>
		<category><![CDATA[product branding failure]]></category>
		<category><![CDATA[product translation failures]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/?p=1203</guid>
		<description><![CDATA[My never ending quest to enlighten, entertain and educate you knows no limits! I was in the grocery store recently, looking for some tasty cookies for tea and what did I spy? This: No need to rush off to your eye doctor, you are reading it correctly &#8211; Bowel Buddy wafers. This is a classic [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2010/10/16/more-from-the-what-were-they-thinking-bin/' addthis:title='More from the &#8220;what were they thinking&#8221; bin ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p>My never ending quest to enlighten, entertain and educate you knows no limits! I was in the grocery store recently, looking for some tasty cookies for tea and what did I spy? This:</p>
<p style="text-align: center;"><a href="http://catpawsblog.com/diary/wp-content/uploads/2010/10/bowel-buddies.jpg"><img class="aligncenter size-full wp-image-1245" title="bowel buddies" src="http://catpawsblog.com/diary/wp-content/uploads/2010/10/bowel-buddies.jpg" alt="Bowel Buddy Cookies" width="216" height="358" /></a></p>
<p>No need to rush off to your eye doctor, you are reading it correctly &#8211; Bowel Buddy wafers. This is a classic example of bad product branding.  If I purchased them, I&#8217;d want the bag wrapped in plain brown paper because it&#8217;s so truly embarrassing. I guess they never heard of focus groups.</p>
<p>&#8220;Oh dear, while you are up can you get me a couple of Bowel Buddies?&#8221;, &#8220;Oh darn, I&#8217;m out of Bowel Buddies&#8221; and &#8220;What&#8217;s that you&#8217;re eating there Bud? &#8230;.. What&#8217;s that? I didn&#8217;t catch the name.&#8221; The idea is sound, but  talk about creating product aversion. Even the kings of constipation called their product Metamucil and Ex-Lax respectively.  But we have a society obsessed with their bowel movements. So much so, one of the advertising pitches for this is &#8220;BOWEL BUDDY works to clear your colon of unwanted debris&#8221;. Urp&#8230; sorry, but colon&#8217;s don&#8217;t need cleansing. I was okay right up until I stumbled across that. It&#8217;s a con job folks. Our colons don&#8217;t store up &#8220;debris&#8221;. If they did, the human species would have died out before we fell out of the trees. It&#8217;s marketing gone mad. And at $13 a bag they better do more than vacuum out my colon &#8211; I expect the windows cleaned and my bed made as well.</p>
<p>Oh, by the way. If you are one of the makers of Bowel Buddy, you might want to pay just a wee bit more attention to how your product packaging looks here in Canada. The French word for pomegranate is emblazoned across the top of every bag, with the English on the bottom. Guess what the pomegranate translates to? GRENADE. Oh yea, each wafer, just like a little laxative bomb going off in your intestine. Smashing marketing plan there boys and girls, just smashing. </p>
<p>And we thought the Hawaii Chair was bad!</p>
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		</item>
		<item>
		<title>Eau de toe</title>
		<link>http://catpawsblog.com/diary/2009/12/07/eau-de-toe/</link>
		<comments>http://catpawsblog.com/diary/2009/12/07/eau-de-toe/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 23:52:57 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Dubious Marketing]]></category>
		<category><![CDATA[Fashion industry]]></category>
		<category><![CDATA[ad fail]]></category>
		<category><![CDATA[ads that fail]]></category>
		<category><![CDATA[perfume fail]]></category>
		<category><![CDATA[stupid photoshoping effects]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/?p=850</guid>
		<description><![CDATA[I don&#8217;t know. I think my vision is going wonky.  I was in a store the other day and kept seeing an ad for Halston perfume for men and each time I saw the ad I kept thinking hmmm&#8230; what&#8217;s wrong with this picture. Take a look: Now&#8230; tell me &#8230; does that look like [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2009/12/07/eau-de-toe/' addthis:title='Eau de toe ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know. I think my vision is going wonky.  I was in a store the other day and kept seeing an ad for Halston perfume for men and each time I saw the ad I kept thinking hmmm&#8230; what&#8217;s wrong with this picture. Take a look:</p>
<p><img class="aligncenter size-full wp-image-851" title="halsonman" src="http://catpawsblog.com/diary/wp-content/uploads/2009/12/halsonman.jpg" alt="halsonman" width="250" height="400" />Now&#8230; tell me &#8230; does that look like a big toe floating in a bottle? It does to me&#8230; Try as I might, I can&#8217;t figure out what the design is supposed to be, I just can&#8217;t get past the toe-in-bottle image. I suppose it&#8217;s supposed to be a reflection of some sort, but nope, still see an amputated toe in a fancy bottle, no matter how I turn the image around. Anyone have an idea as to what this is supposed to represent?</p>
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		</item>
		<item>
		<title>Is it too much to ask</title>
		<link>http://catpawsblog.com/diary/2009/07/03/is-it-too-much-to-ask/</link>
		<comments>http://catpawsblog.com/diary/2009/07/03/is-it-too-much-to-ask/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 19:17:27 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Illiterate]]></category>
		<category><![CDATA[Literature]]></category>
		<category><![CDATA[basic spelling]]></category>
		<category><![CDATA[literacy]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/?p=542</guid>
		<description><![CDATA[Is it too much to ask for a modicum of literacy in a bookstore? The sign has been in place for months now and no one has corrected the sign yet. Sigh&#8230;. and the store sells books on American history for pete&#8217;s sake!<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2009/07/03/is-it-too-much-to-ask/' addthis:title='Is it too much to ask ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p>Is it too much to ask for a modicum of literacy in a bookstore?</p>
<p style="text-align: center;"><img class="size-full wp-image-543 aligncenter" title="Spelling erro" src="http://catpawsblog.com/diary/wp-content/uploads/2009/07/book-store-american.jpg" alt="Spelling erro" width="352" height="297" /></p>
<p>The sign has been in place for months now and no one has corrected the sign yet. Sigh&#8230;. and the store sells books on American history for pete&#8217;s sake!</p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Just what goes on at the local public swimming pool</title>
		<link>http://catpawsblog.com/diary/2009/05/25/just-what-goes-on-at-the-local-public-swimming-pool/</link>
		<comments>http://catpawsblog.com/diary/2009/05/25/just-what-goes-on-at-the-local-public-swimming-pool/#comments</comments>
		<pubDate>Mon, 25 May 2009 17:09:16 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Curiosities]]></category>
		<category><![CDATA[Day in the Life]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Silly Signs]]></category>
		<category><![CDATA[fail signs]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/?p=524</guid>
		<description><![CDATA[Makes you stop and wonder, doesn&#8217;t it. see more Fail Blog<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2009/05/25/just-what-goes-on-at-the-local-public-swimming-pool/' addthis:title='Just what goes on at the local public swimming pool ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Makes you stop and wonder, doesn&#8217;t it.</p>
<p style="text-align: center;"><a href="http://failblog.org/2009/05/25/dryer-fail/"><img class="size-full wp-image-18770 aligncenter" title="fail-owned-no-squirl-fail" src="http://failblog.wordpress.com/files/2009/05/fail-owned-no-squirl-fail.jpg" alt="fail owned pwned pictures" width="496" height="364" /></a></p>
<p style="text-align: center;">see more <a href="http://failblog.org">Fail Blog</a></p>
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		</item>
		<item>
		<title>What&#8217;s with this city and it&#8217;s odd signage?</title>
		<link>http://catpawsblog.com/diary/2008/05/06/whats-with-this-city-and-its-odd-signage/</link>
		<comments>http://catpawsblog.com/diary/2008/05/06/whats-with-this-city-and-its-odd-signage/#comments</comments>
		<pubDate>Tue, 06 May 2008 23:24:11 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Curiosities]]></category>
		<category><![CDATA[Day in the Life]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Silly Signs]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/2008/05/06/whats-with-this-city-and-its-odd-signage/</guid>
		<description><![CDATA[A couple times a week, I pass by an out-of-service escalator. It&#8217;s been out of service for about a year now so I don&#8217;t pay much attention to it &#8211; I&#8217;m used to seeing out of order escalators. A sign used to hang on the wall with an estimated repair time &#8211; which past 2 [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2008/05/06/whats-with-this-city-and-its-odd-signage/' addthis:title='What&#8217;s with this city and it&#8217;s odd signage? ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p>A couple times a week, I pass by an out-of-service escalator. It&#8217;s been out of service for about a year now so I don&#8217;t pay much attention to it &#8211; I&#8217;m used to seeing out of order escalators. A sign used to hang on the wall with an estimated repair time &#8211; which past 2 months ago.</p>
<p>The sign is gone and replaced with a new one. I&#8217;ve never bothered reading the sign until today. You&#8217;ll never guess what reason the TTC is giving for the still out of work escalator. Here&#8217;s the message (I&#8217;ll try to get a photo tomorrow):</p>
<blockquote><p>  Constricted walkway due to hoarding and ongoing escalator maintenance.</p></blockquote>
<p>Come on! Is the TTC making fun of us?</p>
<p align="center"><strong><em>Hoarding? </em></strong></p>
<p>Seriously, who the hell hoards escalator parts?</p>
<p>Is there an International Escalator Cabal who has cornered the market on parts?</p>
<p>Is there a secret warehouse filled with escalator parts hidden deep in the Canadian tundra?</p>
<p>Really &#8211; these questions need to be answered!</p>
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		</item>
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		<title>Beanee Weenees and bad food labels</title>
		<link>http://catpawsblog.com/diary/2008/04/29/beanee-weenees-and-bad-food-labels/</link>
		<comments>http://catpawsblog.com/diary/2008/04/29/beanee-weenees-and-bad-food-labels/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:39:30 +0000</pubDate>
		<dc:creator>catpaw</dc:creator>
				<category><![CDATA[Bad Labels]]></category>
		<category><![CDATA[Curiosities]]></category>
		<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://catpawsblog.com/diary/2008/04/29/beanee-weenees-and-bad-food-labels/</guid>
		<description><![CDATA[Did you know Van Camp&#8217;s actually has a product called Beanee Weenees. I swear I wish I could make this type of thing up. Would you eat something called Beanee Weenees? I don&#8217;t think I could. I&#8217;d keep spitting up the beanees and weenees everytime I think of the name. I&#8217;d be snorting beans and [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://catpawsblog.com/diary/2008/04/29/beanee-weenees-and-bad-food-labels/' addthis:title='Beanee Weenees and bad food labels ' ><a href="//addthis.com/bookmark.php?v=250&#38;username=xa-4d2b47597ad291fb" class="addthis_button_compact">Share</a><span class="addthis_separator">&#124;</span><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a></div>]]></description>
			<content:encoded><![CDATA[<p> Did you know Van Camp&#8217;s actually has a product called Beanee Weenees. I swear I wish I could make this type of thing up.</p>
<p>Would you eat something called Beanee Weenees?</p>
<p>I don&#8217;t think I could. I&#8217;d keep spitting up the beanees and weenees everytime I think of the name. I&#8217;d be snorting beans and weiners all over the dinner table.</p>
<p>Beanee Weenees? Don&#8217;t you wish you were in the marketing meeting that came up with that name?</p>
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