This is why you should always proof read your work

I had a laugh a few moments ago. I stumbled across this from the Old Navy website: Old Navy was advertising t-shirts supporting various sports teams. There was one little problem though…. someone didn’t check the spelling. They were selling t-shirts proclaiming “Lets Go [insert team here]”. Now, you and I know it should be [...]

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How not to sell fashion

Kenneth Cole needs to sit down and have a very serious talk with their advertising group. The fashion industry is notorious for bad taste and bad timing but Kenneth Cole’s attempt to hijack a twitter feed today has landed the company into a publicity mess. On Twitter, you can create groups to follow. Those following [...]

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When stupidity tries to be fashionable

I’m not a fan of the torn jeans fad. You know, the “artfully torn” and “distressed” jeans you see people wear. The ones that cost $150 and up for a pair of pants that are ready for the trash? Yea those ridiculous things. Well, Saturday night, I was coming home and saw a couple of [...]

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Doing a little happy dance here

I’m doing a little happy dance here in Canada. A Canadian women’s clothing retailer has announced it will no longer allow the use of retouched photos to sell their clothing. First Dove’s Campaign for Real Women and now a clothing chain saying enough. According to their own website, they now have a hands off approach [...]

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Scrapping the bottom of the barrel… yet again

Every once in awhile, the fashion industry does something that makes even my jaw drop. Hard to believe, given my utter contempt for it, but recently they didn’t just hit rock bottom with their desperate attempt to garner attention, they dug themselves all the way to Hell. In an ode to bankrupt ideals, South Korean [...]

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Catpaw the Unfashionable vents on the fashion industry … again

Before going any further, you need to understand one very important thing – I don’t have a lot of respect for the fashion industry. If you’ve read any of my previous posts you will know that I believe those high up  in the fashion business are completely disconnected from the real world. They have no [...]

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